This year we saw quite a few big ticket releases – Baahubali 2, Vivegam, Mersal, Jai Lava Kusa, SPYDER but the biggest film is yet to come! This film might be hitting theatres only in Jan 2018, but excitement around it is already at its peak. It boasts of an unusual story, stellar cast and a genius director. We are of course talking about the upcoming sci-fi adventure 2.0! The film right from Day 1 has been grand in every sense, but what really stands out when it comes to 2.0 are its one of a kind promotional strategies! The film since the beginning has made sure to come up with brilliant ideas to promote this epic sci fi fantasy. Let’s take a look at 2.0’s promotional strategies so far:
#First look launch was a grand affair held last year in Mumbai. The cast and crew – Shankar, AR Rahman, Rajinikanth, Akshay Kumar, Amy Jackson were present for the event. Karan Johar hosted the event. The event was also attended by an augmented reality version of Chitti as well! His witty liners send the crowd in splits. The audience was then asked to wear 3D glares to experience the poster! The cast came up on stage and spoke about their experience while shooting for 2.0. Apart form that three posters were released digitally that garnered huge buzz on social media. All in all, it was a grand affair.
# 100 foot Hot air balloon: 2.0 took promotional strategies to another level when they launched a 100 foot Hot air Balloon with the Rajinikanth’s poster printed on it. The idea was to have balloon make its mark across various places abroad. The balloon reportedly took 600 man hours to create it! It’s seriously one of a kind promotional strategy that had a global effect
#2.0 making video: The makers of 2.0 gave us glimpse into their world by releasing two videos. One was about capturing the fun on the sets, the other was about describing 2.0’s 3D format. Yes, this is going to be one fo the first indian films that has been shot entirely in 3D.
#Grand Audio Launch – One more day for this spectacular event! This is going to be a grand affair held in Dubai on October 27th at Burj Park. Even the Burj Khalifa, the tallest building has caught itself in the 2.0 frenzy as the poster is displayed on the building. It’s something else. Since last night, the stage is being set for this epic event. The cast and crew will be present. AR Rahman is expected to perform LIVE!
#Teaser and Trailer: The audio launch will be followed by a teaser launch in November post which the trailer will be unveiled in December! We can’t wait for more details on the same.