Home Bollywood Rajinikanth and Akshay Kumar’s 2.0 digital rights sold to Amazon Prime for a HUMONGOUS price!

Rajinikanth and Akshay Kumar’s 2.0 digital rights sold to Amazon Prime for a HUMONGOUS price!

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Akshay Kumar, Rajinikanth, Amy Jackson’s 2.0 is one of the most exciting and anticipated films ever! The buzz around the film has hit the sky limit. With so much positivity, Zee bought the satellite rights for all three versions (Hindi, Telugu and Tamil) of the film for a whopping price of Rs 110 crore. And now we hear that the makers have managed to sell the digital rights of 2.0 for a humongous price. Amazon Prime has snapped the mega deal and looks like it is fantastic! As industry tracker, Surendhar MK‏, revealed on Twitter, “Leading player @AmazonVideoIN has acquired the digital rights of #2point0 for a whopping price. #AkshayKumar #Rajinikanth #2point0PressMeet.”

With the advancement of digital age and such a huge buzz, we are sure people will want to watch 2.0 on their handsets too after release! So it will be a win win situation for both the parties. While we have no idea about the exact price of the deal, we are sure that it will be to the tune of Rs 20 – 50 crore! Anyway, what do you think about this latest development? Share with us your thoughts in the comments section below! (ALSO READ – 100 ft hot air balloon, grand audio launch in Dubai: Here’s looking at Akshay Kumar-Rajinikanth’s 2.0’s one of a kind promotional strategies)

In the meantime, a grand event has been organised tomorrow at the Burj garden in Dubai for the 2.0 audio launch. Not only will we see 2 of the three songs being presented to us, but also live performances by Amy Jackson, Akshay Kumar and AR Rahman. Rajinikanth and director Shankar will also take to the stage. The team is already in the Gulf country and has addressed the media at a special press meet. Anyway, stay tuned to BollywoodLife as we get you all the updates from 2.0‘s audio launch right here.

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