Home Bollywood Sajid Khan on the failure of Shah Rukh Khan and Salman Khan films at the box office: Content is always king – watch Exclusive video

Sajid Khan on the failure of Shah Rukh Khan and Salman Khan films at the box office: Content is always king – watch Exclusive video

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Sajid Khan is one filmmaker who knows Bollywood in and out. So, who better than him can tell the reason behind the failure of recent films featuring superstars like Shah Rukh Khan, Salman Khan etc. I asked him if he thinks that star system is fading away from Bollywood and audience is now preferring content over superstars. He said, “Content was always preferred. The statement which I made many years ago, ‘Actors don’t make a film work, they make a film open,’ otherwise no newcomer could ever become a star. A newcomer became a star because people like their film. Even Salman, Aamir and Shah Rukh and Akshay – People liked their first film for them to become a star. The films were higher than them. The content worked. Content is always king. Sholay had content in all retrospect and it had huge stars, though Shaan had bigger stars than content. Though Shaan was not a box office failure but it was not a Sholay. So content will always work. How you present the content, to whom are you presenting the content. To whom are you presenting the content and how are you placing it with the actor involved for his fan base and for extended fan base, all that depends on your film.” Also read: Salman Khan’s Tubelight is ‘Fuse-Off’, says Sajid Khan – watch Exclusive video

He further added that in his opinion the most important thing is the trailer of a film. He also quipped that trailer maker should be the third highest paid person on a film, after actor and director.

Check out the video below:

He also spoke about how Hollywood has sort of taken over Bollywood. Audience diss our cinema and lap up the same illogical stuff they offer be it Fast and Furious franchise, Annabelle or Pirates of The Caribbean. Also read: Sajid Khan’s EXPLOSIVE stance on nepotism: Imagine what would happen when Shah Rukh Khan’s son debuts in Bollywood? watch exclusive video

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